DANUrB - DANube Urban Brand - a regional network building through tourism and education to strengthen the “Danube” cultural identity and solidarity
Coordinator: BME - Budapest University of Technology and Economics
Duration: 1st of January 2017 to 1st of June 2019 (30 months)
EU contribution: 2,703,844€
The DANUrB project aims to strengthen the Danube regional cultural identity and to create a common brand by fostering transnational cultural ties between the settlements along the Danube, and by exploring the unused or hidden cultural and social capital resources for a better economic and cultural return. The main goal of the project is to create a comprehensive spatio-cultural network, a “European cultural promenade” connecting all communities along the Danube, unifying these into one tourism destination brand, offering thematic routes and development possibilities that can increase the number of visitors and can prolong their stay in the region. DANUrB aims to reveal the underused cultural heritage and resources (industrial heritage, heritage of the communist past, fortifications, traces of commerce, living cultural traditions) in towns in towns by the Danube. Research aims to map all cultural resources and all possible typologies of the built environment aiming the possibility of valorization. The outputs as the strategy and on-site pilot projects have a promise to bring better access to culture for locals, and better economic outputs based on increased interest of visitors. An aim of the tours as outputs is to make accessible the unexplored small towns from the large cities of culture to along the river.
Project co-funded by the European Union (ERDF, IPA II, ENI funds)